Aaker on Branding
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Creating Signature Stories: Str...
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Aaker on Branding: 20 Principle...
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The Future of Purpose-Driven Br...
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Strategisches Markt-Management
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From Fargo to the World of Bran...
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Consumerism: Search for the Con...
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Marken erfolgreich gestalten : ...
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Managing Brand Equity
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Managing Brand Equity
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